Sunday, July 29, 2012

What's a Hollister?

My friend Phil started working recently at the Hollister clothing store in the Mall of America as a manager. In his short time there, he has shared some remarkable things from his experience. 

#1. On Friday, Hollister at the MOA location sold over 16,000 individual items. That's about an item every 2.5 seconds that the store is open. It's simply mind blowing to me that a store could sell that many articles of clothing. 

#2. Besides print ads, the major way that Hollister advertises is by decking their employees in their brand of clothing. Technically they are only required to wear clothing that "looks" Hollister and can at least correspond to something similar that is available at Hollister. However there a huge discount price being given to the employees in exchange for representing the brand. You must imagine, that if you are getting such a good deal on clothes, that you'll wear those clothes out in public a ton and basically be a walking billboard. It's really smart marketing: hire young, attractive people and deck them  out in something "cool" and then have them just live life, while helping you sell jeans. Hollister has decided that the best way to market clothes, is through it's employees - just living life, but in all moments wearing Hollister. 

In church today, Steve Weins shared that he strongly believes something that has a similar ring to Hollister marketing style. He said:  The best program our church has is Christ in you. 

What a strong and powerful claim. Christ is working in us - to further his mission of ushering in the Kingdom now and forever and it's better then any program or scheme of the church. The challenge is being open to how God might be at work inside and outside of "regular church time." It's about walking a faith in both Karios and Chronos moments. As Hollister wants it's employees to be a channel for the Hollister brand at all times - to follow Christ is to be open to what Christ has for us at all times.

Scripture to chew on: Colossians 4:2-6

Devote yourselves to prayer, being watchful and thankful. And pray for us, too, that God may open a door for our message, so that we may proclaim the mystery of Christ, for which I am in chains. Pray that I may proclaim it clearly, as I should. Be wise in the way you act toward outsiders; make the most of every opportunity. Let your conversation be always full of grace, seasoned with salt, so that you may know how to answer everyone.